An engaging brand for an ambitious, social mobility charity.
Brand • Print
Today in the UK, it remains the case that access to the most selective universities is significantly determined by family income. Founded by a group of Head Teachers in 2018, The Elephant Group aims to ensure that the top third of non-selective state school pupils access the top third universities.
As a new charity, The Elephant Group required branding, marketing materials and schools-facing literature in order to communicate its mission and programme to prospective schools, universities and partner organisations.
With university access as the central focus of the charity, the final logo crafted together an elephant emblem and a graduate to create a memorable marque. Marketing materials were designed to highlight key statistics and quotations to demonstrate the clear purpose of the charity at a glance. The brand look and feel, based on blocks of colour and gridded content, created a flexible, consistent visual language which could be easily replicated in future materials.
As a new charity, Mirrorsmith were instrumental in crafting our branding, initial marketing materials and schools-facing literature. Their consistent high quality and patience with us was brilliant, and we now look and feel like a much more professional and ambitious organisation. Highly recommend!Laura Compton, Managing Director