Friendly characters help make a school's values memorable.
Brand • Characters • Digital • Interiors • Signage
Surrey Square Primary School doesn’t have rules — it has seven core values instead. The teachers use these to talk to children about their behaviour and choices they make.
Traditionally the school had used words to explain the values to children but they wanted to help the children understand the associated feelings and emotions that might arise from the values in a more visual way – with the creation of characters.
Working together, we pinpointed the behaviours and qualities that teachers would be talking to the children about when discussing the core values. Using this Mirrorsmith created seven characters – Kofi Compassion, Percy Perseverance, Ri-Ri Respect, Col Community, Rafa Responsibility, Joy Enjoyment and Ebi and Efia and the Excellence twins – who personified the values. Each character was accompanied by its own story, which helped the children understand the values and behaviours in more depth, and helped the teachers to bring the values to life.