Grassroot Soccer
World Aids Day Gala Event

Bringing a punch of neon and red ribbon to a stunning gala event.

The brief:
Charity, Grassroot Soccer, hosts an annual World AIDS Day Gala. The 2019 London fundraising event aimed to bring together footballers, stars, philanthropists and business leaders to support the charity’s aim to bolster gender equality and teach youth in South Africa about HIV using the power of soccer to educate, inspire, and mobilise.

Mirrorsmith was briefed by event company Coveted Events to create gala materials with a modern, elegant style and to a bring in a touch of neon.

The solution:
The red ribbon of the Grassroot Soccer’s logo evolved into a twisting, satin red ribbon, which wrapped around and through bright neon lettering. The bold, white typography contrasted against black backgrounds to provide an elegant style which could be taken across the auction brochure, on-screen presentations, menus and table numbers. Working in partnership with the events’ company, the style complemented the stunning styling of the gala evening.

Event photography © Grassroot Soccer/Wonderhatch

  • The results

    The gala evening raised over $1m for the charity's life-changing work in developing countries, helping to educate, inspire, and empower adolescents to overcome their greatest health challenges and live healthier lives.

    See the event in action here 


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