Building a child-centred curriculum brand
Brand • Print
Ark Curriculum Plus (ACP) is a non-profit organisation, dedicated to transforming education in the UK. Written by teachers, their primary mastery materials aim to support educators with a comprehensive curriculum that helps children to gain a rich knowledge of the world in which they live. Mirrorsmith was briefed with establishing the overall style for all materials, working with the project team to plan formats and production methods, and creating designs for books, posters and discovery, homework boxes.
Developing the curriculum project from small pilot to a full suite of materials covering three subject areas and six year groups was a truly collaborative piece. Mirrorsmith worked closely with the project team and production to create the materials to tight timelines. Workbook layouts were child-centred and based around scaffolding their learning, giving them space to complete tasks, with lines for writing and boxes for drawing. The solution supported the class teacher with high quality materials, saving them valuable time and giving them ownership of how they adapt the resources. Subject diagrams and timelines were created to support the authors’ words. A water colour icon style and four characters were developed to signpost tasks and bring a warmth and friendliness to the materials – making them fun to use for primary pupils.
The workbooks are fantastic. It makes life so much easier. Teacher
The children love receiving their Discovery Boxes. Teacher